It’s no secret that major delivery apps charge high commissions, often ranging from 25% to 30% per order. But for many restaurants in Vietnam, the true cost of relying solely on these platforms goes much deeper than just the commission fee.
1. Loss of Customer Data
When a customer orders via a third-party app, they are the app's customer, not yours. You don't get their email, phone number, or booking history. This makes it impossible to retarget them with ads, send them birthday offers, or build a loyalty loop. You are renting your customers, not owning them.
2. Brand Dilution
On a marketplace app, you are just one logo in a sea of thousands. Your brand identity, story, and premium feel are stripped away in favor of the app's uniform interface. This commoditizes your food—customers start choosing based on "who has the biggest discount today" rather than brand loyalty.
3. Cash Flow Constraints
Third-party apps often hold your revenue for weeks before payout. For a small F&B business, cash flow is oxygen. Waiting 14 days to get paid for food you cooked today can cripple your ability to buy inventory or pay staff.
The Solution: Direct Ordering
This doesn't mean you should abandon third-party apps entirely—they are great for discovery. But you need to convert those customers to your own channel.
With Savyu's Giaodoan.vn platform, you get:
- 0% Commission: Keep 100% of the profit.
- Customer Data Ownership: Build your own marketing list.
- Instant Logistics: We still connect you with drivers from Ahamove/LalaMove/Xanh SM/Be, but on your terms.
Stop paying 30% fees.
See exactly how much you could save by switching to 0% commission.
Use Profit Calculator
